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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  2. Google Not Responsible for Policing YouTube Content: French Court

    A month prior, Google was fined $65,000 for autosuggesting the word “crook” when users typed the name of a French insurance company into the search bar. And in 2005, they lost their appeal on the trademark case in which Google was found guilty of...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    For example, if you were advertising travel insurance you might target the travel sections of major newspapers by including this combination of keywords and sites ("placements") in the same ad group: You can see that advertising travel insurance...

  4. Average Search CPC Data by Category for December 2008

    Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Insurance Travel A look at the average CPC (define) in search by vertical in the U.S.for December 2008, compared to the prior month.

  5. Average Search CPC Data by Category for October 2008

    Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Insurance Travel A look at the average CPC (define) in search by vertical in the U.S.for October 2008, compared to the prior month.

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