While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with their piece on 5 creepy beach sculptures to scare off sunbathers.
This was not lost on the travel website BeatOfHawaii.com. Publications online and offline have limited space for stories and therefore a good news story can only tell part of the story. Casie Gillette, director of online marketing, KoMarketing...
These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...
The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...
Travel You can ask them a question, sometimes online or by appointment, and they’ll come back with a personalized recommendation of the best databases and resources. There’s a new breed of peer-to-peer education companies that offer a lot of...
They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire and Priceline, and brand sites like Hilton and Best Western. Some of the smartest people in the online space manage these travel sites.
Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. Wiley’s announcement of the sale read, “On August 10, 2012...
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
Now for 99 percent of you this isn't even the remotest of concerns on an SEO level, but for many in the search industry, travel is part of the job. The details aren't online in a news article on any mainstream search industry publications, and...
Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more. Each quarter, CPC Strategy gathers data from more than 4 million clicks and nearly $8 million in revenue to...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Americans searching Google for travel destination information are most interested in Disney, Las Vegas, and Florida, according to a new report by digital marketing intelligence firm AdGooroo. In their analysis of nearly 1,000 travel-related...
For example, in the travel industry, that means creating collateral that helps your customer make a booking, but depending on what products or services you offer, this purpose will vary. You won’t be able to make your content useful without first...
"Global Search Engine Marketing" is a unique technical resource (though the approach is similar to travel guides, which is an apt comparison). Kennedy and Kristian Mar Hauksson, the authors of "Global Search Engine Marketing", lay the foundation...
To calculate the ROMI of going to SES New York 2012, you can start by using the form provided by SES to help justify the travel. This will help you estimate the cost of your travel to this event. How many incremental email sign ups, article...
A business located on the Florida coast sells scuba (diving) charters, training, travel services, and one day dive trips to ship wrecks. They contacted every hotel within 10 miles of their business and pursued a co-marketing arrangement where...
Travel/Short Trips Top Products that Benefit Online on Valentine’s Day This is a really good thing for online marketers considering you typically get better optimization with your ads on weekdays. Include Seasonal References: Affirm what the...
Your optimized pages act as the oxygen being delivered to the heart (search engines) so that that it can travel through the rest of the body (the SERP). An important lesson that we can take away from events like Search Plus is that we should always...
This feature is perfect for the travel vertical as well as local businesses. This year will be mobile’s year” has been the most common prediction in the online advertising circuit seemingly every year over the past decade.
Primarily a retail-specific solution, Monetate has repackaged and extended their offerings to different types of buyers and industries, including finance, insurance, and travel. Founded in 2008, Monetate is now a leading cloud-based e-commerce...
