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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. SEM CTC's are unlike traditional print or even...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments. This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to...

  4. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    What are they suggesting – that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a .co.uk site? If they fail, every Internet user in this country will...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  7. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  8. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. Wiley’s announcement of the sale read, “On August 10, 2012...