SEO News

Travel Information Industry

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). So if you isolate the travel sector, which your survey software should allow you to easily do, you...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. In addition, I saw industry experts rise in the rankings, I noticed a softer Panda, and I saw several Phantom victims recover. I had a lot of information to share based on my research, and from across industries.

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For more information on how to get started with...

  4. Pinterest Explores Local Marketing with 'Place Pins'

    Brand publishers in the travel industry have hopped on board by curating pins for themed travel getaways like the “East Coast Beach Crawl” from the Travel Channel. Are you beginning to see how this could play out between a powerful brand’s travel...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Video content drives conversions: Mass video consumption within the media and entertainment...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  7. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...