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Travel Information Agents

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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  2. New Players in Travel Search

    This direct booking option is one point that sets travel search engines apart from online travel agents. Finally, there's a 'heat grid' which lets travelers view yesterday's lowest prices by departure date and length of travel, providing further...

  3. What's the Buzz Behind Behavioral Advertising?

    For example, the person who frequents sporting sites might see ads for hockey tickets or golf clubs on a page about the local business economy, while the woman who visits travel sites regularly might see ads for vacation packages or travel agents.

  4. Orbitz Takes Flight

    What makes Orbitz unique is that it goes beyond the Computer Reservations Systems (CRS) used by most travel agents and online reservation systems like Travelocity and Expedia. Travelocity, Expedia and American Society of Travel Agents (ASTA) are...