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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  3. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  4. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. Wiley’s announcement of the sale read, “On August 10, 2012...

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Thirty-three percent of mobile travel searchers want to complete the transaction within the day, and 46 percent will ultimately buy at some point.successful mobile advertising campaigns can no longer take a 'one size fits all' approach," Ho said.