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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. I had a lot of information to share based on my research, and from across industries. One site in particular that I recently analyzed was driving a lot of Google organic traffic to pages that didn't provide a lot...

  3. 7 Reasons You Need to Update Your Google Maps App

    Google Maps will now allow you to choose your destination and select a date for travel to provide you with the most accurate information. Or, if you're out late and need to know when the last train home is, you can easily find the information with...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For more information on how to get started with...