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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For more information on how to get started with...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments. One of the best ways to do this is via an RSS aggregator such as Netvibes, which I use regularly to map a lot of disparate information about a...

  3. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. Meta information With that in mind, I asked Voniatis how SEO...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Connect social media data, transaction data and other information to paint a more vivid picture...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  6. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    What are they suggesting – that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a .co.uk site? Google is in court because it danced around security...

  7. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    Now, if you have your flight information in your Gmail, Google Calendar, or Google+, you can simply type or use voice search to ask “What’s my flight status? for flight status information For those who use Google Now, this is offering the same...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.