They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Yesterday the FTC released updated guidelines for the search engine...
It covered more than 300 million ad impressions over a 30-day period in the travel industry. As seen in the previous research on Travel ads, the importance of using Sitelink Extensions was clear. Bing Ads has completed the same type of analysis for...
Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. While the marketing industry is still uncovering new ways to monetize Pinterest, those marketers who invest in...
In gaming, travel, e-commerce, and the financial service industry, the early indicators are that our cost per install are highly competitive. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013...
Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.
While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with their piece on 5 creepy beach sculptures to scare off sunbathers.
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers. The kind of success that Tourism Australia has seen with its social media initiatives has so far been unparalleled in the travel...
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Here's one of our portfolio entries for a travel site my company designed: For example "Travel and Tourism Website Design by. Going back to the travel site example from earlier, as of this writing, that website had been live for 4 weeks.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing I've seen my fair share of Google fallout though, usually brought forth by someone after...
Resort and travel companies were the second most likely industry to use an online-only video advertising strategy. According to the study, 28 percent of resort and travel companies were using an online-only method for video advertising.
The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...
Travel If you happen to be in Manhattan, check out the Science, Industry and Business branch of the New York Public Library. By Industry Buy Industry Reports from Shop.org or Econsultancy Most channels have a non-profit industry association...
Baidu still has superior search technology, incorporates vertical searches such as their travel, maps and video, and offers users with an experience they are used too. It is expected that the launch of 360 will radically alter the existing...
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. How You Can Leverage Authorship Use tools such as Linkdex to identify the best writers within your industry or niche.
To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
