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  1. Non-Google Link Strategy: An Example of Stealth Link Marketing

    A business located on the Florida coast sells scuba (diving) charters, training, travel services, and one day dive trips to ship wrecks. My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses...

  2. How to Launch an English Only Global Search Marketing Campaign

    The most success in an English-only strategy fits well in industries in education (English schools, international private schools, universities), business-to-business products/services (industrial goods, biotechnology and technology) and travel...

  3. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  4. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...