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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. Likewise, cord-cutting is becoming increasing common, which further...

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site would collate holidays from other travel operators' sites, which inevitably meant that large portions of the descriptions could be found elsewhere. A travel site my agency had been working with for years had experienced a big loss in...

  3. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    When you’re traveling, not all mobile sites are created equal, even airport and airline mobile sites. Google has launched a new feature designed to make it extremely easy for travelers to find out their flight status, without having to scramble for...

  4. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    AirBnB.com is a disruptive influence on the travel industry because they provide a source of accommodation that is outside the usual travel market. So doing a link analysis of such sites will give you some very interesting niches and link prospects...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...