Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. Drive Traffic Through Different Sites If you haven't yet incorporated Pinterest into your social marketing strategy...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers. And Google, which had acquired travel behemoth Frommers in August 2012, has recently sold the popular travel guidebook company...
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. Obviously, sites will only rank and appear for media specific...
Useful or informative – in the travel sector there are three main ways of doing this: Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site.
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
If you're in travel, you should be very active on Tripadvisor Forums. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com.
This was not lost on the travel website BeatOfHawaii.com. However, not all the sites that covered the story gave an editorial link. Check out http://www.scoop.it/t/dear-photograph and you'll see that not only the BBC, but a host of other major...
If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority. These development versions of sites were indexed by...
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. Get on their radar: Find out which social media sites they use and then share their content and connect with them – just...
To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. According to comScore, Google sites, driven primarily by...
Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. Well most sites don’t link the last item in a breadcrumb trail, so …
I work specifically with travel affiliate sites and it’s been a painful experience for many of them. To be clear: time has run out for these sites. Let's look at how affiliates can update their model to fatten up their sites to accommodate Google’s...
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
Now for 99 percent of you this isn't even the remotest of concerns on an SEO level, but for many in the search industry, travel is part of the job. Using Fetch as Google Bot to find Hacked Sites Just know that it can happen, has happened, and...
For tablet users, this is slightly different depending on the vertical: 42 percent will go directly to a restaurant site with which they are familiar, 44 percent to auto sites, and 49 percent to travel sites.
Travel or hospitality business – Tripadvisor.com forums Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
News, Shopping, Directions, Travel, and Weather can be found by scrolling further down. Following that you get NHL news links and a bunch of other common sites like Wikipedia and sports sites. A few links follow that like a Facebook link, plus fan...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
