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Travel Elisabeth Osmeloski

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  1. You Can't (NOT) Afford to Invest in SEM Analytics

    Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. That was one of the overarching themes of last week's annual Omniture Summit...

  2. 2009 is a Year of Change for Travel Search Marketing

    The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to...

  3. The New Era of Travel Affiliate Marketing

    Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. While my personal experience with the affiliate world is admittedly limited, the quickly...

  4. Getting Vertical Search Right: A Sneak Preview

    This session was appealing because it was an opportunity to step out of the travel box and see what's going on in other vertical spaces. That said, the travel space has recently seen its fair share of upstarts introducing creative search...

  5. Key Themes in Online Travel

    No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events. However, attending events like these are always beneficial because it bridges the gap...

  6. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. As you dig deeper into the themes, you'll find lodging and attractions sorted with the...

  7. SEW Experts: Travel Search 2.0 -- Know Your Audience

    In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...

  8. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. Because community and social media is not a push medium, it's far more successful if you look closely before you leap, investigating...

  9. How Search Marketing Slays Seasonality in Travel

    The most sophisticated organizations in online travel -- major hotel chains, airlines and those behemoth aggregator sites -- market "low season" prices and discounted rates for unsold inventory. Suddenly, attracting those consumers looking for...