SEO News

Travel Channel

RSS
  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Make sure the instrumentation is in place to know...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Earned media is more trusted than any other channel.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    I'll never forget a meeting I had several years ago with the head of marketing for the Travel Channel. You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  6. Using Web Analytics for PPC Optimization: Advanced Techniques

    In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you use Google Analytics and have multi-channel funnels set up, you’ll find...

  7. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. It’s a strong endorsement of YouTube’s new channel strategy...