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  1. SearchDay | 4 Ways That Facebook Can Make Big Money

    Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by 40-80%ROI increase by 20-60% Conversion Rate increase by 30-50%Profit increase by 30-50% Print-on-demand...

  2. SearchDay | Universal Search Should Be a Plus

    After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will...

  3. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI SEW Experts: What Matters Most to Travel Search Marketers in 2008? Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool.