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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. I posted my initial Panda 4.0 findings on my blog, based on heavily analyzing recoveries and new Panda victims. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. That same marketer could build rapport and reduce...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...