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Travel Agency

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to...

  2. U.S. Search Awards 2014 Nominations Now Open

    Travel/Leisure Best Agency Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. But BrandVerity conducted a study to see just how many...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. The way my agency tackled the drop for the voucher site involved hemorrhaging the bad content pages from the...

  5. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    I'll never forget a meeting I had several years ago with the head of marketing for the Travel Channel. My agency had been working with them for over a year, and at the time we were proudly presenting all the increases in social media fan counts and...

  6. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Big jumps in travel and technology verticals. Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. My agency recently completed a co-exposure test to better...

  7. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international...