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Travel Agency

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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Big jumps in travel and technology verticals. Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. My agency recently completed a co-exposure test to better...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    And in October, Gowalla said it was pivoting away from Foursquare's niche and focusing on becoming a travel-oriented app. Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as well as...

  4. YouTube Wants to Put You in Space

    There was a doodle for Yuri Gargarin, the company has been working with NASA and Brin has booked to travel in space when technology allows. Today, we're launching YouTube Space Lab with Lenovo, in cooperation with Space Adventures, National...

  5. 3 Ways to Use Data to Advance Your Search Performance

    A travel advertiser may find the same thing when trying to group together different geos, lines or price points. When it comes to finding the right keywords for your account, there are lots of tools available, whether free options from Google, a...

  6. Google FTC Antitrust Probe Rumors Emerge as ITA Verdict Nears

    Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's acquisition of travel software developer ITA Software and determines whether to challenge or impose restrictions on the deal, Bloomberg...

  7. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Even the comments on Matt's travel announcement page ask for help and reasons for their sites disappearance. I do a lot of in-house agency sales which are US geotargeted only. Many innocent sites that may have a few flaws -- the ones a natural site...