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Travel Agencies

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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Even though it's still early in this last month of 2011, Everson's comments put a fitting bow on a year when Facebook aggressively began reaching out to brands and agencies - or "clients" - as a marketing consultant option for its own platform.

  5. 'The Power of Google' Senate Hearing is Must Watch TV Today

    From the 1950s through the 1970s, televised Senate hearings played a major part in shaping public opinion on topics ranging from organized crime and alleged communist infiltration of federal agencies to the war in Vietnam and the Watergate...

  6. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Nonetheless, from every crisis is an opportunity, and this problem is a great one for PPC agencies and hotel brand managers to grapple with. In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on...

  7. Reputation Management: PR vs. Search vs. China’s Water Army

    Hiring agencies to smear a competitor isn't new. With the competitive nature in travel and tourism, it's no surprise many in the industry are interested in reputation management but just about any consumer-facing sector is keen to protect their...