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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...

  3. Top Brands Now Testing Pinterest Promoted Pins

    In October, Search Engine Watch covered the promoted pins debut, saying the advertisements may not be transparent enough. Fast-forward to today, and the message remains the same from Pinterest: The promoted pins will be "tasteful, transparent...

  4. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    I'm now the CEO of Trackur.com, a social media monitoring dashboard, and author of two books on the topic, "Repped" and "Radically Transparent". With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business. Over the course of the past year, content marketing has really taken the spotlight.

  6. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    We are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles. A lawsuit against Google over their universal privacy policy has been dismissed by a California judge.

  7. 9 Ways to Prepare for a Future Without Cookie Tracking

    Ensure your privacy policy is up to date and fully transparent. It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today...

  8. Dissecting Moz's 2013 Search Engine Ranking Factors

    I also want to commend Fishkin and his team for once again making their findings amazingly transparent. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what...