Shuman Ghosemajumder, a well-known Google employee in the analytics area, has previously challenged the validity of Click Forensics' numbers in a personal blog. Shuman offers plenty of reasons for the inaccuracy: they don't count right, so numbers...
Google's Shuman Ghosemajumder, business product manager for trust and safety, said he agrees in theory on all of the issues, but has concerns with the possible definitions the CQC is using. Ghosemajumder published his individual responses to each...
Davis' role will be similar in some respects to that of Google's Shuman Ghosemajumder, business product manager for Trust & Safety at Google. Ghosemajumder said that invalid clicks on Google AdWords ads have consistently remained under the 10...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. This revelation is the latest in a series of moves designed to offer...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. Ghosemajumder counters these arguments with examples of Google's...
Please note that these statements from Shuman Ghosemajumder, who heads the click quality team at Google, were not all given directly in response to each statement in the manifesto, but pulled from different parts of our conversation.
Each search engine had developed a team of engineers to address click fraud and invalid clicks -- the Click Quality team at Google, led by Shuman Ghosemajumder, and the Click-Through Protection team at Yahoo, led by John Slade.
