Cutts joined Incisive Media Global VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content, transparency, and more. After recounting Sergey Brin's claim Google is spam proof from a past SES, Cutts discussed Google’s new...
But, with the relatively high cost and the lack of transparency (most ad networks won’t specify exactly which sites/placements your campaign will receive), many agencies continued to feel frustrated. Instead of going to each publisher individually...
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
The Primer is the latest addition to the IAB's efforts to increase transparency and improve data security. Developed in conjunction with leaders from branded publisher sites, ad networks and data companies the Primer is "a collective effort to...
Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. AdSense Publisher Sues Google - And Wins What that means is that Google will use information from your browser to offer up...
With the search engines, dwindling transparency is of concern, both in PPC pricing and organic results. While Wikia's search engine won't pose a major threat to the existing order, its presence and activist community will cause the major engines to...
My New Years resolutions for search all focus on one central theme: "Transparency" More transparency with regards to what search phrases are triggering the appearance of search ads (i.e.query matching).
This effort at improving transparency could help publishers and avoid sites advertising on a publisher's site that they do not feel are a good fit. In an effort to provide you with more transparency and control over the ads appearing on your pages...
Google Sheds Light on Ad Quality ScoreEver since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how Google calculates the score.
He also names a few areas where Ask could potentially beat Google, including transparency with publisher earnings, a solution to stop click fraud, and the creation of "hybrid" text/image ads. Google's service isn't great (the most glaring check...
Ask.com is trying to differentiate its offering from AdSense by offering more control and transparency to both advertisers and publishers. Ads will also appear on a few trusted publisher sites, most likely starting with some of the 90 publishers...
He's specifically calling out Google, which has traditionally been very limited in transparency toward publishers. A test of the "Open PO" pricing model has been running at 100 publisher sites, including The Boston Herald, The Denver Post, World...
On the heels of its glowing review in the NY Times in which it was credited with forcing Google's hand on transparency of publisher sites, contextual ad provider Quigo announced that it has signed Forbes as a distribution partner, according to...
Quality Score Transparency: Cool, Traffick Yahoo Reorg In Full Effect: Advertiser and Publisher Group ChangesMemo outlines the departure of Panama architect (scapegoat? More Sites Hitting Google's Supplemental Index?
Predictive technology sounds like a great user benefit and big words like transparency and empowerment are potentially potent themes, but for a start up like Farecast, it still comes down to PR, partnerships, and marketing.
Google's Opaque Transparency. Yahoo Publisher Network Suspending Accounts for Poor Traffic Quality Yahoo Publisher Network has addressed the issue of their recent suspensions of publisher accounts monetizing through MySpace.com and publicly making...
Nope, said founder Bill Gross, in the story Snap: the future of transparency? The suit alleges that Google "provided Internet users with at least 800,000 unauthorized links to images of Perfect 10s nude models, stealing membership fees and...
The 82 page report, In Search of Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results (PDF file) notes, "Many of the Web's top search engines have made improvements in disclosure and transparency...
