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  1. Why Search Agencies Should Tune Into the Display Buzz

    But, with the relatively high cost and the lack of transparency (most ad networks won’t specify exactly which sites/placements your campaign will receive), many agencies continued to feel frustrated. Instead of going to each publisher individually...

  2. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Primer is the latest addition to the IAB's efforts to increase transparency and improve data security. Developed in conjunction with leaders from branded publisher sites, ad networks and data companies the Primer is "a collective effort to...

  3. Google Beta Tests Interest-Based Advertising

    Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. AdSense Publisher Sues Google - And Wins What that means is that Google will use information from your browser to offer up...

  4. AdSense Introduces Ad Review Center

    This effort at improving transparency could help publishers and avoid sites advertising on a publisher's site that they do not feel are a good fit. In an effort to provide you with more transparency and control over the ads appearing on your pages...

  5. New Players in Travel Search

    Predictive technology sounds like a great user benefit and big words like transparency and empowerment are potentially potent themes, but for a start up like Farecast, it still comes down to PR, partnerships, and marketing.