Google's second largest revenue source turned 8 yesterday and despite its $2.5 billion contribution to the company coffers last year, it still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its...
While Wikia's search engine won't pose a major threat to the existing order, its presence and activist community will cause the major engines to discuss transparency much more openly. With the search engines, dwindling transparency is of concern...
Google Sheds Light on Ad Quality ScoreEver since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how Google calculates the score.
Nope, said founder Bill Gross, in the story Snap: the future of transparency? The case pits the search leader against Skyline Software Systems Inc, a Massachusettes company that provides digital earth/3-D software that sounds very similar to what...
Creating Transparency and Structure Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new...
Creating Transparency and Structure Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new...
This new organization is intended to lobby search engines for transparency about their practices and procedures. Not necessarily, if you know your cost per acquisition. Overture finally unveiled its contextual ads program, called Content Match...
