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Transparency

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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Transparency Wins Every Time No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    The audience segments available get quite granular so the transparency within AdWords for real time optimizations is a plus. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Live Rank Factors Offer Greater Transparency for SEOs Now, Search Explorer Alpha will share details into how and why it has ranked results the way it has, offering greater transparency for users. We don't ever expect to rival the majors, but it...

  5. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    It calls for greater transparency over how data requests are recorded, with the firms once again asking to be able to publish the number and extent of user data requests they receive. Eight of the world's largest technology companies have signed a...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Authenticity and Transparency At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and...

  7. Google: 25,000 Government Requests for Data in First Half of 2013

    Data released by Google as part of its twice-yearly transparency report shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. Google also used the release of its latest transparency report to...

  8. 9 Ways to Prepare for a Future Without Cookie Tracking

    Less legalese and more transparency. For the most part, do not track legislation is often misunderstood by the general public, and even our regulators in its definition, usage, and most importantly the privacy implications and confidence it is...