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Translators

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  1. 5 Reasons Why People Hate International Search Marketing

    There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Don’t even bring it up around me unless you're prepared...

  2. How to Run Foreign Language PPC Campaigns

    As with keyword and copy localization, native speaking translators are best, as they tend to have more of a handle on local practises and variations. But it still only accounts for around a quarter of total usage, and this proportion is falling.

  3. How to Test International Search Marketing Opportunities at Low Cost

    In other words, use expert native-speakers of the target language in order to make this work -- expert in this sense means that they are specialist search marketers and not simply translators. A German online retailer selling swords (I kid you not...

  4. Building Trust is Key to Great Global Search Marketing

    Company C hires a translation agency that has local translators that they outsource to. Growing up, I was one of those lucky kids of divorced parents who had a conservative French-Canadian family on my father's side and a very liberal Greek...

  5. Google Explains the Nuances of Language Translation

    Google Translate Goes Live with Human Translators Since search involves people from all of the world speaking a variety of languages, Google takes language translation very seriously. Shankar Kumar and Wolfgang Macherey recently took to the...