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Translation Process

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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. Give them the same attention and process you would give someone local.

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    Know the target markets and understand that a simple translation is likely insufficient if you don’t want to appear as an obvious outsider. Translation isn't localization. Images are often forgotten in the localization process, but the wrong choice...

  3. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". As with keywords, you certainly shouldn't rely on dictionary or machine translation. You should think transcreation rather than translation...

  4. Tools to Monitor Online Reputation Across Different Languages

    Use Automatic Translation to Get the Gist Automatic translation programs such as Google Translate and Yahoo Babel Fish offer a quick and easy way to get the sense of any piece of text. Simply copy and paste to get a decent working translation.

  5. 5 Options for Choosing a Country, Region, or Language Selector

    In cases were their pages do rank, their bounce rate would likely be a bit higher then normal for non-branded terms because translation and localization are never the same. However, repurposing that translation to use to target another country may...