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  1. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Localization is important to international search engine optimization (SEO...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. You can learn more about aspects of international SEO here.

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    Know the target markets and understand that a simple translation is likely insufficient if you don’t want to appear as an obvious outsider. Translation isn't localization. One of the largest European retailers with 171 stores in the UK and Republic...

  4. Get Linked: How to Build Backlinks in Foreign Languages

    This technique of translating pitches and comments will come in handy if you're operating on a budget and using Google Translate as your translation service, as you can get the gist of an article using machine translation, and then use it again to...

  5. Embracing the Nation -- Why Localizing by Country Works

    Consequently, when you're looking at the practicalities of exporting to foreign markets using foreign language websites, it can be tempting to try and save on web hosting and translation costs by targeting your websites by language rather than...