SEO News

Translating

RSS
  1. 5 Reasons Why People Hate International Search Marketing

    Translating is simply providing a close equivalent of one language to another. Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    One observable trend among global brand websites is that many are simply translating content to various country-specific sections. There are many ways to customize the content other than just translating it.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Where it was that they once were worth a thousand words, images are now translating not only into words, but into real dollars for brands. The consumer is changing. No longer is a consumer finding the next styles or products they want in a catalog...

  4. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Outperformers are also 84 percent better at translating those insights into real action. Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments.

  5. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    They ran paid search campaigns in the past by translating their English ad copy directly to Spanish but had very little user engagement. It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives...

  6. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. The new requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce the number of duplicate...

  7. SEO Your Website For Foreign Languages in Your Domestic Market

    Same as with translated websites for the foreign language Internet, the key benefit in SEO terms of translating a website for the domestic market is the relative lack of competition for keywords, so you can climb those search rankings much more...

  8. 5 Strategies for Managing Twitter Across Multiple Languages

    Don’t underestimate the importance of sending tweets tailored to the local audience – to do this properly you may need to employ a local social media manager to maintain your Twitter feeds for each language, translating relevant tweets from your...