A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
How this translates to ad dollars continues to be the big question, as it's inherently gated by context. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
With Google authorship, one has the ability to increase awareness of their personal brand, which in the world of SMBs often translates to increased awareness of their organization as well. Google authorship has made it easier for small- and medium...
This translates to a higher conversion rate for folks ranking at the top for long-tail searches, as well as less competition. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted...
In Quebec, Canada, brewery Unibroue is using a custom microsite and Facebook page to promote "La Fin du Monde," a brand of beer that directly translates as "The End of the World. As you may have heard, 2012 has the distinction of shouldering the...
When you have to manage these areas yourself, how do you build your brand and more importantly, sell yourself in a way that translates into greater sales and a more profitable business? How can you more effectively sell your SEO services, build...
Details on the differences between sorts, narrows, specifies, translates, paginates, and other can be found in the parameter handling presentation Ohye created. Duplication is negatively affecting the ability of your ranking pages to perform as...
With fewer marketers in the space comes less competition at auction time, and this translates to cheaper clicks. Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that...
That also translates to higher performance and monetization for mobile ads. As mobile and local continue to collide, we're seeing lots of evidence that localized content boosts user engagement. But one thing often ignored is what exactly we mean...
Making this connection allows you to not only understand how individuals engage with your brand over time, but also allows you to know how engagement patters translates into sales and how a sale may translate into engagement.
Take these tips and ideas for Facebook ad images, after all, better images quite often translates to higher CTRs. Facebook ad images serve two main purposes: to draw the eye of users and to reinforce or supplement the ad copy.
Not only does this feature provide advertisers with much better control over the sometimes erratic behavior of the broad matching algorithms, but if this works anything like AdWords Modified Broad Match (and it should), then we should expect...
This is a concept that translates well to human information retrieval of all kinds. Manjoo, the resident tech writer at Slate who writes with a unique clarity and seems to grok the way consumers think and how companies should market to them to...
Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY increase and a 23 percent increase in click...
About 90 percent of Canadian Internet users watched online video in March – which translates to 251 videos or about 17 hours; in the U.S.percent of Internet users watched an average of 204 videos, or 15 hours worth of video.
Among other things, this translates to "ads that aren't aligned with the new policy becoming less prominent or, in some cases, being excluded. Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for...
That translates to approximately 850 words – and if you treat that 850 words as an SEO’d webpage, also using your targeted keywords within the video’s title and tags – your likelihood of being indexed on page 1 of Google for those words...
Global Market Finder automatically translates keywords related to a company's products or services into 56 languages, ranks the countries with the highest monthly search volumes for the terms, and provides a "suggested bid" for your PPC ads.
This will help them understand the value of the work they do and how it translates on the search engines. But how? Traditionally, marketing-IT relationships are tumultuous, with both having differing viewpoints on how things should get done.
Bastille Day was started the first year after the storming of "the Fortress" as it translates. On July 14, 1789, as the French citizenry stormed the feared Bastille in what would become the act of the French Revolution that most symbolized the...
