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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  3. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Google updates its search algorithm more than 500 times a year.

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Having provided media training to prepare executives for interaction with the media and press during events, promotions, or times of crisis, the same approach translates nicely to social media. Image credit: 2013 Social CEO Report, CEO.com

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Combining measurable results with fiscal restraint translates to proven results for both lawmakers and taxpayers. They probably know the title song from "Oklahoma! It was the first musical written by the team of composer Richard Rodgers and...

  7. Google Authorship Presents Branding Opportunity for SMBs

    With Google authorship, one has the ability to increase awareness of their personal brand, which in the world of SMBs often translates to increased awareness of their organization as well. Google authorship has made it easier for small- and medium...

  8. How to Move Your Social Media Analysis from the Platform to the Individual Level

    Making this connection allows you to not only understand how individuals engage with your brand over time, but also allows you to know how engagement patters translates into sales and how a sale may translate into engagement.