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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible...

  2. 5 Reasons Why People Hate International Search Marketing

    But what about those words that can’t be translated? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Retailers widely recognize the benefits of expanding their brand to global...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Keep in mind, you do need to have everything translated into Chinese. One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China? There are many different answers to this question – from fully...

  5. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    She takes the time to transcribe each video so that captions can be accurately translated using Google Translate. But few have parlayed their flair for instruction, talent for design, and penchant for entrepreneurship into a successful Internet...

  6. Baidu Paid & Organic Search Starter Guide

    It is also important that the site be translated in Simplified Chinese and in Mandarin. With more than 500 million Internet users, China is by far the world’s largest online market. Their largest Chinese search engine, Baidu, has more than 407...

  7. Google, Facebook Briefly Caught in Danish Child Porn Filter

    We think it is a very important service we have with this blocking filter, and therefore it is something bad when something happens and we will of course apologize for the inconvenience it has caused,” Lundberg said (translated to English).

  8. 4 Localization Tips for Savvy Global Businesses

    For example, starting sentences with but or and, or having overly long sentences would give your website a translated feel. It's pretty exciting when a product makes the leap and goes global. With more than 73 percent of Internet users searching...