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  1. Forget Big Content – Small Content Is Critical to Search Success

    You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above. Translate Into a Plan We've already discussed how changing search behavior is pushing traffic further down the long tail...

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    Translate As early as last Friday, Google reported slower levels of activity from China. Google Search Google Hong Kong Google.com All other country specific versions of Google A Reuters article provides insight from an advocacy group, which shared...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Break Through Marketing Speak and Translate Success Into Something Stakeholders Can Understand For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon.

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses a set up website to host encrypted content, and a web utility which is provided by a well known website such as Yahoo Cache or in this case, Google Translate.

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Google Apps: The Apps link on the Google Search app homepage routes users to the full...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site". Note the mention of social media as a means to gain "greater awareness of that on the web...

  9. Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

    So now you can translate text to Klingon (or an entire site). In September, an interactive Google Doodle celebrated the 46th anniversary of the original "Star Trek" TV series. Bing's search engine will let us go boldly where no man has gone before.

  10. How to Create Compelling Content Based on Learning Styles

    Aural learners are slightly trickier to cater for, especially if your content doesn't translate well to audio format. Google+ Hangouts The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it...