In fact, a significant percentage of activity conducted via mobile device will translate to purchase via PC. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly...
So now you can translate text to Klingon (or an entire site). Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans...
Translate Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a...
Aural learners are slightly trickier to cater for, especially if your content doesn't translate well to audio format. The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would...
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. Expanding internationally is extremely challenging. You may want to consider building out an international...
Similarly, we can translate these real world in-person examples to our online interaction with customers. When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on.
It's actually relatively trivial to buy your way into a lot of downloads for your mobile app, but that doesn't actually translate into using it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
Promoted Tweets translate to higher brand favorability and purchase intent. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.
What’s more, linking out to other sites of value lays the groundwork for conducting outreach to those link targets to let them know you’ve cited them in your article, which can translate into relationships, shares, and relevant links.
Now PPC marketers find themselves arguing that search is effective even if it doesn’t directly translate to a positive keyword level ROI. Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your...
That seems fine, if you're trying to translate a book. Do you just translate the word “SEO specialists” into the language of your choice “Suchmaschinenoptimierung Spezialist” and cross your fingers? Personally, I love international search marketing...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...
Remember you only have a few seconds to translate value to a new visitor, so don’t make them guess. Taglines are a great way to quickly translate purpose, but if you don’t have one another simple way is to place your site’s purpose in plain text in...
Once you have your list of questions, you can then more easily translate them into a number of tracking outcomes. 2013 is the year digital fully embraces a content-led future. Following years of technology obsession the realization has dawned on us...
This year marked the beginning of the end of siloed analysis, which will translate into a greater need for analysts to wear multiple hats and diversify their soft skills in order to leverage and manipulate online/web and offline/back-office data.
Site moderator demand for high-quality content will translate into higher copywriting costs necessary for link building. 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate.
Also, it’s fine to translate words in the URL to the local language, but make sure to use the UTF-8 encoding in the URL. You translate only the navigational components of a page, like the navigation, sidebar, or footer, but the main content remains...
This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. As 2013 is now just days away we’re into the critical planning period for most marketers.
When people are immersed in a negative feeling, we need to connect with them at that level before we can help them translate that emotion into a positive goal. Pretty much everything we do, say, and think about is a form of search: an attempt to...
