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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential avenues open to you on the marketing side. As agencies move to specialize in content marketing and...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Traditional marketing departments and agencies are throwing staff in the digital world and expecting them to just "figure it out," only to find out that the same skills don't translate and result in poor performance and execution.

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Break Through Marketing Speak and Translate Success Into Something Stakeholders Can Understand Yet marketers struggle to pull together a holistic view of a consumer who may connect across devices, at various points throughout the day, on a number...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses a set up website to host encrypted content, and a web utility which is provided by a well known website such as Yahoo Cache or in this case, Google Translate.

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. The increasing adoption of responsive design is paving an easier path for mobile SEO...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". The net result of making a great site is often greater awareness of that site on the web...