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Transaction Data

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. In data analysis, 90 percent of the analysis takes 90...

  5. Google Analytics Engagement Report: How to Find Helpful User Insights

    Here we can see that to have completed a transaction almost all users have spent over 180 seconds (3 minutes) on the site and between them have viewed a large number of pages. To make this data even more useful to you than it is at first glance...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. Offering a commerce transaction on a social platforms may have an appropriate...