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  1. Landing Page Optimization: How to Identify Testing Opportunities

    It also includes these outcome metrics: conversion rate, transaction, revenue and per-visit value (i.e.what’s the value of everyone coming through this landing page). Often times key stakeholders at your company may not know the value of website...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In the case of the targeted marketing service described above, those activities can be, e.g.transaction line items representing purchases of products at a retailer. Some other exemplary applications of the techniques described herein can include...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    This transaction simply brings a world-class team and a longtime technology vendor in house," a Facebook spokeswoman told the San Jose Mercury News. Also just announced: Facebook has acquired facial recognition software company Face.com, for an...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Be realistic about the usability and transaction path of your own website - could you be driving customers away because your site is too difficult to use? If you don’t already have a database of your company’s branded terms, now is the time to...

  5. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    The accountability of search marketing, especially with retail and transaction driven businesses, makes the return of the expenditure easily justified. However, what that report doesn't indicate is how many dollars and cents your efforts have...

  6. Show Me the Money: Bidding for Profitability

    But you need to start somewhere; so use average transaction revenue, or calculate the value of a lead based on your historical ability to convert leads to sales. Which ones are "best" depend on your company's budget, timing, market position, and...