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Transaction

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Because banking itself is not a social transaction, a distinct effort had to be made to identify meaningful opportunities to make a difference in the lives of the intended recipients. As technology advances, the distance between a brand and its...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And what characteristics helped consumers ultimately make a transaction? Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Upon review of transaction data, we learn that Facebook yielded only two transactions during this time period. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the...

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Many of the people who make holiday purchases have never been to your site, and they may make only that single gift-minded transaction. All great parties must come to an end. The same goes for your crazy-bananas high tide of seasonal sales...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. More than 600 senior marketers, 42 speakers, and search...