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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Train the customer service agents to understand the use case. Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in...

  2. Valentine’s Day 2012 Ideas for Marketers

    Be Specific with Locations: Geo-target ads regionally and use dynamic text.so a searcher in Cardiff knows cupid’s arrow can land on their doorstep, not a 2 hour train journey away! Travel/Short Trips Valentine’s Day is the second most popular gift...

  3. Wear Your Cross Training Shoes to Connected Marketing Week

    In short, you need to cross train if you are going to get ahead. With travel budgets still tight, that's a good thing. Here's a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The...

  4. How to Evolve this Column

    The promotion train keeps on rolling over here at the Sage Lewis Express. Oh, time travel. I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results:

  5. Bringing the SEO Teacher to You

    How many people do you want to train? When you decide on bringing a team of trainers to hold a seminar in your place of business, you're bringing a team of trainers to your place of business, which is to say that you'll be paying for their travel...