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  1. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Train the customer service agents to understand the use case. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. And nearly half of those surveyed said the lack of a...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for. And essential. SEO will help you position your website properly to be found...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    More than you training your visitors, if you’re willing to pay attention, your visitors will train you to give them what they want. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.

  5. 6 Tips For Hiring a Real Social Media Marketer

    I'll be working with her for her first 30 days to train her to best achieve the company's marketing objectives. Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer.