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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. For this particular situation, there were no new, outlandish search queries coming in and...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In this case, the volume was 207. Just because you're ranking No.for a term, doesn't mean it's the right term to follow if it has no search volume. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Piecing together the sheer volume of data – more than 2.7 zettabytes and growing – is overwhelming without powerful technology," he said. Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression volume as well. Google now gives the ability to prioritize certain...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Search volume around these queries is expected to go up now that Google is well equipped to answer the questions that conversational queries pose. Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings...