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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. With mobile impressions discounted over those on desktop...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. Here’s what we do know: mobile is between 10 to 20 percent of retailers’ traffic...

  3. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. It also gives details of a specific gift website...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Volume of links should no longer be your goal. Give Them Something That Can Send Them Your Traffic. If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage. Then transactional keywords are about 10 percent of search volume. Finally, they’re looking at landing pages a lot more closely...