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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. It also gives details of a specific gift website...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Volume of links should no longer be your goal. Give Them Something That Can Send Them Your Traffic. If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage. Then transactional keywords are about 10 percent of search volume. Finally, they’re looking at landing pages a lot more closely...

  5. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. We've already discussed how changing search behavior is pushing traffic...