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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    When you really want to get to know your audience and when it involves recovering search volume trends, competition levels and conversion rates it can easily take two days to create. Most companies that rely heavily on search traffic have their own...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. We've already discussed how changing search behavior is pushing traffic...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. Drafts & Experiments: Google will allow you to turn your account into Draft...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. For this particular situation, there were no new, outlandish search queries coming in and...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In this case, the volume was 207. Just because you're ranking No.for a term, doesn't mean it's the right term to follow if it has no search volume. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Piecing together the sheer volume of data – more than 2.7 zettabytes and growing – is overwhelming without powerful technology," he said. Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be...