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  1. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Becoming aware of the dialects and intonations that each targeted country uses will help tremendously within your keyword research efforts.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  5. Paid & Subscription-Based Keyword Research Tools

    Misspelled keywords can help to find pockets of opportunity in a saturated market and a potential advantage over competition. Keyword research can be used to create a keyword map to assist in structuring your website in a keyword-rich way.

  6. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Market to people based on their circumstances (i.e.a woman who identifies as pregnant or a new mother is almost certainly going to make certain purchases in the near future). In his session Keyword Forensics - Exploring the Hidden Keywords That...