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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? Content performance marketing is the future and it is a "full speed ahead" journey. The right path is marked "content performance marketing...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. In my last post, I explained how mobile traffic could be impacting your Panda situation.

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Check Page Load Speed Pingdom website speed testing tool A few simple mini-deep dives at specific times...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Bottom line: it's becoming increasingly expensive to drive traffic to your website. Study up on a few of these, and you'll be up to speed with the rest of the industry in no time at all. Nobody knows right away how to optimize websites as soon as...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. Differentiating desktop from mobile traffic is the first step toward gaining a deeper...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.