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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. The website has an extremely positive reputation from experts in the topic of the website, i.e.the website is...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources of...