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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. Today, many marketers value data from multiple sources. Where do we get our data?

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Another good free data point is SimilarWeb which breaks down your competitor's traffic...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  4. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Only the data sources have slightly changed and people are more aware of the...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a...

  6. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in. But over dependency on organic traffic from a limited source can lead to a...