While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. Overall site traffic dropped 31 percent, and the major revenue producing pages on...
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
Just set a budget for your search campaign and bid optimize to account for the relative value of the two traffic sources. You Should Pay More For Tablet Traffic This move by Google to combine that traffic with desktop traffic should be a wake up...
Topics that align with the theme of the site not only drive high-intent, qualified traffic, but will typically net relevant links as well. So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Providing you take into consideration privacy, intellectual property...
Reviewing more diverse sources of traffic may have to be a much bigger part of your strategy now. When your big traffic driving keywords slip, it's easy to dwell on the loss. It's not that you'd ever throw out things like traffic or rankings...
Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic. From an SEO perspective, you'll want to look at referring traffic from the...
Applying the segments to your Traffic Sources reports will analyze the marketing activities and reviewing the segments across Content reports will identify the types of content that are successful or unsuccessful for different locations.
By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. What pins are bringing the most traffic from Pinterest to your site? If you want to learn more about your Pinterest visitors, you can create a...
For example, you can look at visitors from specific locations, traffic sources, devices, etc. For this example, we are analyzing paid search traffic. We narrowed our focus on to paid search traffic and the report now looks like this:
With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all that money in PPC, and how dynamic is the list of winners and also-rans. There are many barriers to entry in retailing, including the...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
The readers of the publication will begin to trust your writing more, learn more about you and your product, and eventually the writing will drive traffic and sales. Marketing efforts that drive traffic and sales from the actual effort, rather than...
Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. Where target audiences reside will also impact which social platforms your...
Organic search traffic both as a percentage of overall website traffic and the number of unique visitors. Organic traffic/visits If SEO is about understanding highly converting unbranded keywords that are driving organic search traffic and...
Don't forget, you can also view any report in Google Analytics with the advanced segments mentioned here – you can analyze the content, conversions, and traffic sources for each language segment you set up to see how performance varies.
We can't rely on spam and automation to boost traffic and search rankings anymore. Each one is worth it in the end, though, because you're increasing search rankings, increasing traffic and doing it the right way.
It drives traffic and is relevant. Link Research Tools (which pulls from a variety of sources) Note: if you use more than one tool for analysis, realize that many use their own databases for the information, while some will pull from a variety of...
Google Now displays information "cards" such as today's weather, traffic to work, your flight time and much more. Whether clients need more traffic, brand exposure or leads conversions, Google Now is inherently requiring a more strategic and...
Not getting the search traffic you were hoping for? Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it results in more visits.
