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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources of...