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  1. Secret Sauce LoMo Tips for More PPC Sales

    One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). Google My Business Paid search marketers have understood that mobile is important for some time, but few are leveraging the...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. How to Use QR Codes for Better Conversion Rates

    Serve a business objective (Generate leads, retain customers, drive traffic, etc. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can...