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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. Content marketers who are taking the torch in becoming more SEO...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. The presented announcement is available on the AdWords Blog. Reports can be customized and changed easily by dragging and...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The natural tendency for the majority of all blog traffic is to bounce. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Each channel represents sources of traffic to the most visible destination for the brand: the website. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results.

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. This advanced segment helps illustrate social media's...

  8. Google Analytics Engagement Report: How to Find Helpful User Insights

    Take a look at the data in reports, such as Technology, Traffic Source and Demographics to see if they are bots or caused by something else. Visits where certain files were downloaded or links clicked (measure with Event Tracking http://www.koozai...