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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and conversions. Other Reports If you haven't checked your Content Reports in Google Analytics recently, now is the time.

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Facebook reigned as the dominant referrer of that traffic at 54 percent in...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products...