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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? It comes down to the reporting and analytics. The right path is marked "content performance marketing," and it’s less about how we get...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. Developing, tracking, and reporting KPIs in addition to...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. Google subsidiary DoubleClick has announced three additional...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. Then choose Organic Traffic from the System list of segments, which will filter your reporting by...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. That's why Groupon started looking at referrals they thought might be...

  6. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. Reporting that offers detailed metrics on the performance of content...