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Traffic Reporting

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  1. My Top 5 Most Used Custom Reports in Google Analytics

    I use three categories as columns: Traffic, Conversions, Events. Those are a far cry from visitor numbers, so I learned that one way you circumvent this is through Google Analytics Custom Reporting. This report was inspired by Marty Weintraub's...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    But reporting on traffic – that's another story. Good' Traffic vs. Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic. With all of the "large scale" changes that we had...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Most Penguin work is reactive, where companies respond to a severe drop in traffic and try to recover. Our traffic dropped off a cliff", "we started laying people off", "we have no idea where to start", "we will probably go out of business", etc.

  4. The Synergy & Benefits of Optimizing Content as You Write

    Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and revenue).

  5. SEO & Keywords: Think Conversions, Not Rankings

    Discovering non-branded keywords driving traffic and conversions. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    For example, online marketing drives traffic to store then the store manager’s job is to remove friction for a seamless buying experience. Eric also suggests that marketers start thinking about channels as the output of the reporting instead of an...

  7. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better estimate of what is going to happen to your traffic. The average position is only reporting those auctions in which you reached the first...