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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  3. So Why Did All Those Movie Sites Lose Google Search Traffic?

    This included thin content, affiliate links, content syndication networks on the page, and what he believes to be the primary reason for the traffic dip: embedded videos and trailers that had been subsequently removed for copyright infringement.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Understand what is happening with your traffic, conversions, and revenue as a result of secure search and prioritize you work accordingly. In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And as Google drives more traffic to those sites, it gains more intelligence about that content and how users interacted with that content. I noticed a surge in Google organic traffic leading up to the hit, and I explained why this made sense.

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program.