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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. While you were preparing your weekly SEO report...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Filter out the vast majority of common ISPs with this advanced segment and reveal culprit ISPs sending large amounts of unnatural traffic. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long...

  3. Key Factors to Effective Competitive Analysis as a Small Business

    So you've determined many of your competitors and want to compare the keywords they are bidding on, their traffic, trends, new and lost keywords, ads, and more. Below is one of the many possible examples, showing a historical AdWords report for UHaul:

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. When surveyed about where they are connected the most, more than 92 percent of business...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts...

  6. SEO & Keywords: Think Conversions, Not Rankings

    Discovering non-branded keywords driving traffic and conversions. Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Uncover the new, non-branded keywords that are driving organic...