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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. Once brands specify the products sold in a transaction using...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. That's why Groupon started looking at referrals they thought might be...

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    So what does that equal in traffic and dollars? RetailMeNot CEO Cotter Cunningham said during the earnings call that organic search represented 64 percent of the total traffic to its websites for the quarter and that they were partially recovering...