A recent Click Forensics report showed that fraud for online advertisements rose to 22.3 percent, up from 14.1 percent during the same period last year. When it comes to monitoring these sources for quality, third-party monitoring is fine; however...
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of...
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site. It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure...
Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing their audience quality measurement platform with real-time capabilities.
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block...
The difference may be explained by the fact that Click Forensics monitors traffic on Google and all other networks, which may not be as "safe" as Google for advertisers. Yahoo has also said their numbers are in line with Click Forensics.
Previously, Lori held executive level positions at several early-stage ventures, including Click Forensics, Webquarters, and Food.com. Brand keywords and phrases usually produce very high quality traffic.
Click Forensics Launches New Traffic Quality Management Platform Posted by Nathania Johnson May 11, 2009 Click Forensics today unveiled a newly-architected version of its traffic quality management platform.
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Lycos Partners with Click Forensics to Improve PPC Quality Click Forensics Site Score - Sources of traffic are tagged with individual Click...
Click Forensics' traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to...
Well, I've been involved with the Click Quality Council and know the people at Click Forensics, and I have to think Google doesn't want to admit to click fraud. To many, Click Forensics and the Click Quality Council are a noble group of knights...
Lycos Partners with Click Forensics to Improve PPC Quality Click Forensics has released click fraud data for the third quarter of 2008. Click Forensics president Tom Cuthbert had this to say about the data:
Lycos Partners with Click Forensics to Improve PPC Quality Click Forensics has announced a new feature for its solution for advertisers. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and...
Because Click Forensics has access to critical PPC traffic data that search engines don't, its solutions enable us to maintain the highest quality of the search traffic we send to our advertisers and partners,” said Ed Noel, General Manager of...
Report: Click Fraud Up to 15.8% Last QuarterAccording to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the second quarter of 2007.
Click Quality Council Outlines 8 Principles of Click QualityThe Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels are necessary to produce quality clicks.
In January, Click Forensics put click fraud at 14.2 percent, which would compare to Google's "under 10 percent" number. Click Forensics does not offer a corresponding number to Google's "less than 0.02 percent" figure of invalid clicks that are...
I spoke to Tom Cuthbert, CEO of Click Forensics, the anti-click-fraud firm that created the CQC, who said the list was less a list of the search engines' deficiencies, but rather was intended as a starting point that could be easily agreed upon.
Click Quality Council Outlines 8 Principles of Click QualityThe Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels are necessary to produce quality clicks.
