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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Utility makes quality the focus and makes sure that content is functional and useful to the customer. Quality content is what pulls the audience into the buying cycle. The essential goal for content isn't about ranking and traffic, it's about being...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  5. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. Complementing content marketing efforts through social media can help acquire high quality links. This is also true for blogging, which has also...

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. They can leverage assets they already have and use...