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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    The good news is you do have the power to improve the relationship — and it doesn’t involve praying for aliens to come abduct them. Go over the different KPIs and why they’re important, so you can share SEO leading indicator metrics such as traffic...

  2. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. An optimized local strategy aligns with storefronts, hours, inventory, and similar...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...