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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious...

  3. Google AdWords Adds Consumer Rating Annotations

    These annotations—which need no setup—help drive website traffic with the power of consumer opinion," AdWords said in its help files. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The power of Google Now as a movement toward predicting a user's needs, rather than reacting to them, is a big shift in 2013. The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space.