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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Influence follows a “power law,” where a relatively small number of individuals drive the lion's share of social referrals. What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic from organic...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Tattersall said, “Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. Select the Website Traffic and Conversions objective to see how video ads drove viewers...