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  1. 11 Must-Measure KPIs for Content Marketing Success

    You're looking at patterns, and the pattern that is most important is how referrals to content-based landing pages respond compared to your different landing pages. Again you want to get a relative ROI and value from what you're producing, and you...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Additionally, by adapting to more conversational/natural search pattern, businesses can construct a content strategy around common searched sentences. Since the user will get everything they need without leaving the SERP, there may be a potential...