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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Christmas tree - A mix of pine, presents and joy If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: You know, immature and cheesy, with a quick, bright finish.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use a diverse mix of "mild to wild" options. Social Web Traffic Referrals 3. Search Web Traffic Referrals 4. Advertising (ad impressions, clicks, traffic) For each tactic, brainstorm possible implementation outcomes and factors – both good and bad...

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A/B or split testing provides B2B search engine marketers with a way to test various web page elements in an effort to determine the best mix of factors that lead to conversion. Fellow SEW contributor Nick Eubanks just wrote an awesome starter...

  4. It Doesn't Matter What You Call Your Online Strategy!

    Search Marketing: Yes, you're marketing yourself to generate more search traffic online - but surely there's more to it than that that adds to the mix? For example, converting that traffic into customers, or engaging via social channels maybe?

  5. Google Warns of Upcoming Exact Match Domain Algorithm Change

    And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm, so that given two different domains it wouldn't necessarily help you as much to have a domain with a bunch of keywords in it.

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results. Quite simply, Google was not designed specifically to drive traffic to websites as some seem to think.