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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    It's Time to Add Pinterest to Your Online Marketing Mix. What pins are bringing the most traffic from Pinterest to your site? By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest.

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Christmas tree - A mix of pine, presents and joy If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: You know, immature and cheesy, with a quick, bright finish.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use a diverse mix of "mild to wild" options. Social Web Traffic Referrals 3. Search Web Traffic Referrals 4. Advertising (ad impressions, clicks, traffic) For each tactic, brainstorm possible implementation outcomes and factors – both good and bad...

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A/B or split testing provides B2B search engine marketers with a way to test various web page elements in an effort to determine the best mix of factors that lead to conversion. Fellow SEW contributor Nick Eubanks just wrote an awesome starter...