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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. But that doesn't mean that they shouldn't be in your media mix. On the flip side, there is also risk with conducting tests and...

  4. Google Tries to Steal How-To Traffic in Organic Search Results

    The answers were more generic than I would have hoped: "gently mix filling ingredients. What (if anything) do you think can be done to protect your site and keep Google from thieving your traffic? That is how many publishers have felt about Google...

  5. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.