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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. If we're successful with this transition, we're likely to see an increase in traffic from both general research terms...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. If your website routes all mobile traffic to the homepage rather than the...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Mobile traffic grew 10 times faster than desktop: From H1 2012 to H1 2013, mobile traffic grew 125 percent while desktop grew a mere...

  6. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Organic search traffic has long been one of the most valuable sources of traffic for...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.