SEO should be a significant component of the B2B content marketing mix; augmenting these efforts from concept to execution. Not only are B2B marketers looking for keywords opportunities that have demonstrated traffic estimates, but also keyword...
Then, marketers should test these new approaches to video-sharing before adding one or both to their marketing mix. With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012...
Then, we add social and authorship to the mix. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
It's Time to Add Pinterest to Your Online Marketing Mix. What pins are bringing the most traffic from Pinterest to your site? By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest.
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
The viral news site, which already has 60 million unique visitors to its home page and nearly 1 million subscribers across six YouTube channels, is opening a social video studio in Los Angeles to create a mix of original news and entertainment...
Now individual sitelinks can be created and then assigned to ad groups, the “override” at the ad group level offers the ability to mix and match and gain a precision new to the ad extension feature. The keyword planner takes the old keyword tool we...
YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Google Tag Manager grows nearly 300% since January, boosts enterprise performance...
Having a healthy mix of both structured and unstructured citations is really important for both SEO and conversions. Drive traffic to your website. Helping to drive relevant traffic and generate more qualified leads, now is the best time to do the...
Christmas tree - A mix of pine, presents and joy If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: You know, immature and cheesy, with a quick, bright finish.
At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix.
Every organizations mix of measurement criteria and goals will be different, based on the current situation and needs. Spyfu is a lower cost alternative for keyword-specific competitive data and Compete and/or Quantcast can also be effective for...
Use a diverse mix of "mild to wild" options. Social Web Traffic Referrals 3. Search Web Traffic Referrals 4. Advertising (ad impressions, clicks, traffic) For each tactic, brainstorm possible implementation outcomes and factors – both good and bad...
The Percentage (Mix) of Anchor text Your audit should turn up a good mix of: There has been a lot of speculation regarding what the “right” link mix should be. That said, when I do a link audit and I see a mix like this, I get more than a little...
However, a solid mix of the above elements, leveraging the right keywords, will push a site further along the path to success. Balancing the need to drive traffic to and revenue from a category page is unfortunately not simple science.
Google Analytics provides a tool called Advanced Segments that will let you pick and choose your own criteria from a mix of dimensions and metrics. Whether SEO or PPC traffic it should not be factored in.
Measuring social value is one of the most challenging parts of the ROI mix and quite often businesses default to simplistic audience size metrics to try and understand it. What may that additional earned "traffic" have cost you as paid traffic?
Penguin winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. Brand links account for 41 percent of the mix for winners and 48 percent for losers.
To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints for customers as they move through the buying cycle how each of those touchpoints influences their purchasing decision how social...
A/B or split testing provides B2B search engine marketers with a way to test various web page elements in an effort to determine the best mix of factors that lead to conversion. Fellow SEW contributor Nick Eubanks just wrote an awesome starter...
