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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    The answers were more generic than I would have hoped: "gently mix filling ingredients. What (if anything) do you think can be done to protect your site and keep Google from thieving your traffic? That is how many publishers have felt about Google...

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. If we're successful with this transition, we're likely to see an increase in traffic from both general research terms...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. If your website routes all mobile traffic to the homepage rather than the...