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Traffic Measurement

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! The essential goal for content isn't about ranking and traffic, it's about being the best answer for your customers. Right? Well, maybe, if you know how to get the right kinds of attention from...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If a current SEO and content marketing strategy is being executed on, ensure mobility has been taken into consideration for keyword research and conversion measurement. My company is also tracking mobile organic search traffic trends.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Recalibrate expectations on measurement: Mobile traffic grew 10 times faster than desktop: From H1 2012 to H1 2013, mobile traffic...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    The second thing you can do is something BrightEdge is suggesting: Expand your measurement mindset. What this means is that if you're in the tech industry, you're more likely to experience the lack of data on keywords driving traffic to your site.

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    Like any other marketing initiative and related vehicle, measurement is of the utmost importance. Besides measurement of social analytics, you also need to test your return on investment in your people and outside sources continually.

  7. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there would be a pretty compelling story there, too.

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.