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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Differentiating desktop from mobile traffic is the...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    You might think the big ecommerce brands already have that figured out, but The Search Agency released today another iteration of its mobile experience scorecard assessing 100 multichannel retailers to see how well they did when it came to...

  4. Google Penguin Got You Down? Work on Customer Service

    However, this is perhaps the worst time to expect absolute certainty as the dust needs to settle and new best practices emerge. SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher...