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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics.

  3. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. You may be surprised to find a niche social site you had no idea about is one of your biggest drivers of referring traffic.

  5. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing it with keyword opportunities, search demand and asset types. The reason potential search demand is important is because...