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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Understand the segmentation of your traffic. Click to call should be an integral part of any e...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Review of copy for keyword optimization and link references in traditional marketing collateral.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. We can no longer precisely track traffic for Google in organic search at the keyword level.

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Now that we know voice searchers behave differently, how does that affect local optimization? Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct...